Gucci’s newly released Pre-Fall 2019 campaign images are ancient history in the best possible way. For this campaign, Alessandro Michele tapped into history, utilizing a Sicilian site which dates back to the 7th century BC. The Selinunte Archaeological Park was the background for the Pre-Fall 2019 Ad Campaign, creating an eye catching juxtaposition between the ancient ruins and Gucci’s contemporary collection.
The campaign, which was photographed by Glen Luchford, imagines a mythical place frozen in time. This place, encourages a certain freedom of expression, allowing people from all walks of life to coexist. In this modern-day interpretation of the ruins, lovers and friends come together to talk philosophy, participate in the arts, sing and dance together.
Early last week Gucci presented its Resort 2020 collection, and the bags were as Gucci as ever. Creative director Alessandro Michele speaks to a wide range of people, and the Gucci girl (or guy) under Michele’s direction is quite diverse. This collection resonates most with those who wish to standout and embrace uniqueness and individuality. Michele’s eclectic aesthetic offers gender fluid pieces, and ambiguous models carried handbags of every kind. There were exotic mini bags, and Gucci’s classic bamboo top handle bag was spotted as well. Gucci introduced a new, rainbow monogram print, which was seen on everything from bucket bags and backpacks, to a large duffle traveler bag. Mickey Mouse once again was spotted on the Gucci runway, making an appearance atop Gucci’s iconic coated canvas.